"The Digital Trends in Advertising Changes"

As the world's largest annual exhibition for the advertising and sign industry, the APPPEXPO 2017 will be held from Wednesday 8 to Saturday 11 March 2017 at the National Exhibition and Convention Center (Shanghai) (NECC) in the Shanghai Hongqiao Central Business District.




The APPPEXPO will focus on future development trends in the advertising and sign industry, bringing together a wide range of industry professionals to collaborate on developing the best industry solutions. Statistics show that

digital advertising media and equipment are the two segments with the most rapid business growth in the advertising industry. The main theme of the APPPEXPO 2017 will be "The Digital Trends in Advertising Changes".



This global exhibition of the ad and sign industry will host participants and spectators from more than 100 countries, with a huge scale-up in the number of professional buyers and decision-makers in attendance. The APPPEXPO 2017 will be a platform for exhibiting companies from over 30 countries to showcase their

products, services, industry solutions and corporate image, in areas such as digital printing equipment and supplies, digital textile printing, media substrates and inks, engraving machines, signs and digital signage, exhibition materials, POP and commercial facilities, and LED products.


As a fantastic industry event, the APPPEXPO 2016 witnessed major improvement in the last few years, particularly with the invitation of professional audiences and organization of the exhibition. The four-day exhibition attracted a total of 163,259 visits from industry specialists from around the world. The APPPEXPO 2016 also hosted over 2,100 exhibiting companies in 8 exhibition halls at the NECC, including the North Hall and the second-floor exhibition hall, a total area of 200,000 square meters. The exhibition achieved excellent outcomes and unprecedented success.